PwC Sheds Light On Doing Business On The “Dark” Continent


We’re in a revolutionary age; it’s a time of enormous opportunity as well as potentially enormous risk. The digital age has unlocked investment opportunities across the “global village” by blurring the boundaries between countries and largely eliminating the geographical limitations to doing business. Once-distant markets are now only a click away and, whatever your trade, your internet connection gives you access to billions of consumers.

Nevertheless, political strife, sometimes lax regulations, and operating environments that are a far cry from their developed-world counterparts have left Africa, once referred to as the Dark Continent, as a daunting prospect for businesses, both big and small, looking to expand their global footprints.

Enter PricewaterhouseCooper (PwC).

Based in London, the professional services powerhouse has long had a strong presence on the continent whose business environment so many investors, SMEs, and corporate giants have spent the past decade busily trying to penetrate; to varying degrees of success.

So, what does this have to do with you? Nothing, unless you and your business have your eyes on what is one of the fastest-growing consumer markets on Planet Earth. If so, the PwC Africa Desk and their Doing Business In Africa seminar series should have your full and undivided attention.

Doing Business In Africa

Held in the South African cities of Johannesburg and Cape Town, these seminars are built on the back of the company’s extensive experience navigating the challenges presented by the continent’s business context. Presented by specialists from various African countries, the Doing Business In Africa series will help you to identify the golden opportunities offered by Africa, as well as the pitfalls you may face in pursuing them.

Topics covered by these seminars include:

  • The African business environment;
  • Business vehicles available in-country;
  • Taxation and regulatory frameworks;
  • Exchange controls;
  • Immigration requirements;
  • Structuring engagement in the African business context; and,
  • Interacting with local authorities.

PwC and the African connection

PwC long ago recognised the lucrative opportunities inherent in an environment as rich in resources and human capital as Africa. With that in mind, the company has worked hard at establishing a continent-wide network of specialists and professionals that has allowed it to establish itself as one of the few global thought leaders in the African business environment. With their African Coordination Centre (based in Johannesburg, South Africa) enabling and supporting clients as they navigate compliance requirements, issues of mobility, and complications or opportunities with local governance.

To find out more about PwC and their African connection, visit the company here.


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